CURRENT ORDER LEAD TIME 1-2 DAYS
FREE SHIPPING on orders above $50

About

Around the time I became pregnant with my second daughter, in 2010,  I began taking an interest in wearing my afro-textured hair in its natural state. Until then, I had spent much of my life chemically altering my hair with permanent relaxers. It wasn't until I had to care for my daughter's hair in its natural state that I realized something profound: I didn't even know what my own natural curl pattern looked like.


That realization changed something in me.


My hair is a part of my identity. It tells a story about who I am. So many women with textured hair have grown up disconnected from their natural hair and, in many cases, made to feel that it was something that needed to be changed, or hidden.


That ignited something in me.


I wanted to be part of the progress. I wanted to challenge long-standing beauty standards and help people with big, beautiful hair feel confident and comfortable wearing their curls exactly as they grow from their scalps.


As I continued on my own natural hair journey, I realized there simply weren't enough products on the market designed specifically with my hair texture in mind. So, in 2011, I decided to combine my desire to become an entrepreneur with my newfound passion for natural hair.


I immersed myself in the world of product formulation and slowly began developing products of my own.

Our Mission

Our Promise

What are you looking for?

Your cart